A new study by the parent body of Facebook and Instagram, Meta, has revealed trends and behaviours of consumers during festive period.
The report stated that 96 per cent of brands in Nigeria were already leveraging social media to strategize their businesses.
The study was conducted by Facebook IQ, Meta’s Insights and Research division, in partnership with YouGov, a global public opinion and data company to understand the behaviours of people who observed Ramadan in 2021, titled: ‘Ramadan and Eid Study’.With over 18,000 respondents across 12 countries including Nigeria, Meta said approximately 1,500 interviews were completed with samples that were representative of the adult online population across age, gender and region in each market. The report stated: “The research shows that 96 per cent of survey respondents in Nigeria are open to brands/businesses advertising to them on Facebook or Instagram during the Ramadan/Eid al-Fitr season.
“The majority of the respondents would like to see content that is informative, authentic, inspiring and creative, 49 per cent of respondents say that they would also like to see content that updates them on latest offers and discounts.
“Also, 71 percent of survey respondents in Nigeria became more interested in a brand after learning about their business practices.
“Among the Ramadan observing and shopping community surveyed in Nigeria, 53 percent agreed that public figures and celebrities influence their purchasing decisions as they offer impartial advice.Click to share!